According to Facebook data, brands have just 3 seconds to connect or not with the audience.
Yes, the consumer of the 21st century is multitasking.
They can watch television while surfing the internet on the phone.
Also, they can talk while they read the digital newspaper.
They can surf Facebook or follow Instagram stories while they eat or even when they poop.
You know it and we know it, we take our phones anywhere and everywhere.
However, no way we are still performing all these activities with the same care as we did in previous years.
Not even a video ends up hooking us as quickly as it did before. Have you noticed?
So here we are, We just scroll down and down content after content… until we find that “oooh-let-me-click-that” moment.
3 seconds, is the time that a user spends on average to decide whether to see the video content or not.
Today’s consumer, transformed by digitization, is more and better-informed. Yes, and in addition to being a receiver, they are also a transmitter and sometimes even a medium, since they create, share, and recommend content.
You’ve seen them on TikTok and Snapshot and other social media platforms.
It’s all about me, me, me. Right now, Facebook users interact with the site daily;
- TikTok (72%)
- Instagram (63%),
- Snapchat (61%),
- YouTube (51%)
- Twitter (41%)
And guess what? These consumers are not particularly faithful to the brands since they have a good knowledge of the market. They can’t be fooled like before!
Consumers demand personalization, they demand social responsibility and participation from them.
Today’s consumers are ready to stand against advertising to block it. They are impatient, they want to live experiences, and they positively value the brands that help them in those goals.
Haven’t you noticed also that in recent years, the obsession with healthy foods has become widespread, and special diets, often centered around “free from” dishes, have multiplied? From vegan to keto to paleo, to macro, to gluten-free, most consumers seem to be experimenting with some type of food style, and restaurants are finally starting to catch on.
In reality, marketing and advertising have ceased to be of the masses to be one to one more than ever.
Currently, marketing has evolved to such an extent that the public is the one who chooses what they want.
It is no longer a question of sending messages that the public had to see almost compulsorily, mainly through traditional channels such as the press or television. Now it is marketing that has had to adapt to individuals. The game has changed and for them to notice your brand you have to offer a certain value, if you don’t do this you will most likely go unnoticed.
It has never been easier to tell stories and take advantage of the potential of a medium without barriers like the Internet.
That is why many brands are now betting on blockbusters and creative proposals to tell a story without being limited by time and to turn it into a viral phenomenon.
However, the challenge is not easy, because how do you captivate your audience in 3 seconds?
In 3 seconds you have to be remarkable.
Customers consume emotions, and experiences that give them something more than a simple need.
If a brand does not give them that experience they will look for it in another place. It is necessary to transmit stimuli based on pleasure and provide emotions so that the person makes the brand part of their great moments.
Thanks also to the data, pull out from the constant monitoring of our activity as users, and all possible because we are inevitably always connected. So, we live a second youth of neuromarketing, an open door to a greater and better understanding of human behavior and of course, this is applied to advertising.
One of the answers to the question posed above is experiential marketing, a new trend that has been going strong.
These are experiences that stimulate the senses of the public and transport them to another place. These “immersions” enhance the experiences, making them more realistic and presenting the brand in a much more attractive and interesting way.
An example of these immersive experiences is the MATTERPORT, immersive spaces that combine these tools explained above with real spaces to create a feeling of total immersion.
Creating a Digital twin: it is, as its name indicates, to replicate a real-life object to the digital world, representing the original and performing the same functions.
These 3D tours also help increase customer retention and boost your online exposure.
How does it affect your restaurant?
It is the era of hectic lives and Netflix nights… isn’t it?
According to research by consulting firm Technomic, 59% of all food service meals are now consumed in off-site restaurant facilities. Even online ordering has grown: 40% of consumers prefer to order online, and when they do, the average spending per order increases.
This technological revolution taking place in restaurants is focused on making the entire process—from ordering to cooking to payment and delivery—faster and more efficient.
But on the other hand, some restaurateurs are differentiating themselves by moving in the opposite direction.
They are creating highly dining experiences that transform the restaurant into an exciting destination.
Social sharing is moving from the plates to the dining environment.
From iconic murals to color-changing lighting fixtures, restaurants are now thinking 360 degrees when it comes to creating a unique and beautifully imaged sense of place.
How to show that your restaurant or establishment is worth their visits in 3 seconds.
Show them an immersive experience!
3D Virtual Tours have a positive impact on your Digital Marketing, Social Media, and Websites.
The impact comes in showing them your place as they have never seen it before… and forget about the photos, show them a virtual tour so that they see it more realistically.
With a tour, the person can see the view they will have if they sit at a particular table. You can see the space better than a photo could show you. And also how clean is the establishment. Little things that matter to many people.
It also helps the interested person to see if it is possible to take a large group or not.
It may seem silly but in the long run, they take away a lot of headaches.
Misunderstandings would become less frequent, right? Think how many times you had a client who, saw your restaurant, was not what he thought and on top of that they get upset with you.
I have seen small restaurants that can only accommodate tables of 4 people maximum. Well, if I had a group of 10 people and I see with the 3d tour that there can only be two small tables together, I wouldn’t even bother going. I will go another day with my partner or a friend.
Simple, practical, and everyone is happy
The ideas that can arise with these experiences are infinite and interesting to carry out both for the public and for the company. Do you dare to immerse yourself in experiential marketing?
If you need help assessing your needs or deciding which systems to implement to achieve your goals, contact our experts. At Immers3d Magazine we’d love to help you find the technology mix that will drive you to success.